Creating a Google Ads Campaign Purchase this short course today, and design your own Ads campaign!

Creating A Google Ads Campaign training materials are designed for teaching small business owners basic techniques for setting up and understanding how to capitalize on Google Ads and pay per click (PPC) advertising. In this short online course, participants will learn how Google Ads work, what PPC means, the importance of correctly setting an Ads budget, how to select keywords and set up ad groups, how to design a compelling ad, and how to make adjustments to increase success.

Participants can immediately apply what they learn and get started with their own Ads campaign. Google Ads PPC Training materials include a student workbook that makes a great reference tool for learners, slides, a handy quick reference guide, and more!

Note: these short courses are self-guided online courses and are not to be confused with our tutor-supported online courses.

You will be able to obtain a “certificate of completion” with your name and completion date on it.

What will you learn in this course

There are 6 Lessons in this course:

1. Course Overview

2. Understanding AdWords Lingo

• • First Up, SEO
  • Pre-Assignment Review
  • AdWords Defined
  • How PPC Works

3. Creating an AdWords Strategy

• • Planning
  • Choosing Keywords
  • Getting Good with Keywords
  • Long Tail and Short Tail
  • Understanding Ad Groups

4. Creating a PPC Campaign

• • Setting Your PPC Budget
  • The Quality Score

5. Designing Your Ads

• • Choosing Your Language
  • Persuasive Techniques
  • Keeping Your Eyes Open
  • Structuring your Ad

6. Looking at Success

• • Understanding Key Metrics
  • Higher Clickthrough Rates (CTR) Help
  • Setting Up Split Tests
  • Using Google’s Display Network (GDN)
  • When to Ask for Help
  • To Be Continued
  • Recommended Reading List
  • Post-Course Assessment