This Sales Representative online course provides a comprehensive foundation in modern sales practices, focusing on customer engagement, effective communication, and relationship management. It combines theoretical knowledge with practical tools to help learners succeed in various sales environments, from call centers to trade shows.
This course is designed for aspiring or early-career sales professionals, customer service representatives, or anyone looking to build practical sales and interpersonal skills. It’s also ideal for individuals transitioning into a sales role or seeking to refresh their industry knowledge.
Career Opportunities
- Sales Representative
- Inside Sales Specialist
- Account Executive
- Call Center Agent
- Customer Service Officer
- Business Development Associate
- Trade Show Coordinator
- CRM Administrator
- Retail Sales Consultant
Course Structure
There are 8 lessons in this course:
1. Introduction to Sales Skills
- Role and qualities of a sales representative
- The Seven Stages of Selling
- Building referrals
2. Customer Needs
- Types of customer buying needs
- Conducting needs analysis
- Customer data and product life cycles
3. Call Centers
- Inbound and outbound call strategies
- Call scripting and objection handling
- Productivity and performance in sales calls
4. Selling at Trade Shows
- Planning and preparing for events
- Booth setup and engagement strategies
- Lead capture and networking
5. Customer Relationship Management
- Purpose and components of CRM systems
- Designing and managing CRM data
- Improving customer retention and interaction
6. Dynamite Sales Presentations
- Structuring persuasive sales presentations
- Audience analysis and personalization
- Storytelling, branding, and using technology effectively
7. Emotional Intelligence
- Understanding and developing EQ
- Communication skills and empathy
- Resilience and managing emotional highs and lows
8. Customer Service
- Defining and delivering great service
- Measuring customer satisfaction (CSAT, NPS, CES)
- Complaint handling and improving customer experience