Stay relevant and advance your career with the world’s #1 Digital Marketing Course* developed by top industry experts worldwide. Move beyond theory, and master in-demand digital marketing skills with a practical learning approach including AI, digital strategy, social media, PPC and more. Gain professional-level knowledge to confidently drive immediate business and career impact. Become a certified professional showcasing industry-aligned expertise.

Become an AI-powered digital marketer with New AI Skills.

Payment plans available please enquire.

Learning Outcomes:

Master competitor analysis, campaign execution & performance measurement while harnessing AI tools to boost efficiency, streamline processes, and drive impactful results.
Plan and execute comprehensive, AI-enhanced digital marketing strategies tailored to unique business goals and audiences.
Utilize AI-driven social media and content marketing strategies to captivate audiences and foster engagement.
Implement SEO, PPC, display advertising, and AI tools to attract and retain target audiences.
Optimize digital touchpoints using user-centered design and a deep understanding of the Buyer’s Journey.
Develop professional soft skills from strategic and agile thinking to presentations to thrive in dynamic digital marketing roles.
Harness web analytics to refine marketing efforts and make informed business decisions.
Design, execute, and monitor email marketing initiatives that deliver measurable outcomes.

You’ll gain the knowledge, practical experience, and insights to excel and speak with confidence in the digital marketing industry. In short, you’ll become a versatile digital marketer, equipped to design, implement, measure, and optimize digital marketing strategies from the ground up.

Recently updates:

Leveraging AI for competitors, industry and customer research
AI and Social Media: AI tools and plugins and best practices for using AI in social media
AI, Paid Search, and Crafting Demand: AI with Google Ads, Smart Bidding and Performance Max Ads
Using AI with Data for Decision-Making: Data Collection, Analysis, Data-Driven Decision-Making and Customer Journey Mapping
AI for Strategic Planning topic

10 Modules

AI-Powered Digital Marketing
Content Marketing
Social Media Marketing
Search Engine Optimisation (SEO)
Paid Search (PPC) and Display Advertising
Email Marketing and Automation
Professional Soft Skills for Digital Marketers
Web Optimization, eCommerce, and Social Commerce
Analytics with Google Analytics 4 (GA4)
Digital Marketing Strategy

This course is offered in partnership with the Digital Marketing Institute.

How is the Digital Marketing Pro assessed?

The digital marketing pro is assessed with a two-hour exam consisting of 120 test items (including multiple choice, matching, and drag-and-drop question formats).

The exam is split into three sections. Candidates need to achieve a minimum of 60% to pass the exam. Your examination fee is included in the price but subsequent re-sits due to failed attempts will incur a fee of approximately €75 or local currency equivalent.

Do I need to know or have experience in digital marketing?

Experience isn’t needed to enroll on this course. The objective of our digital marketing course is to help you upskill in the industry of digital marketing. This includes social media, search engine optimization, analytics, email marketing and pay-per-click.

Who is this course for?

Those with responsibility for developing and implementing online marketing strategies
Anyone looking to pursue a career in digital marketing
Marketing professionals who wants to keep up with the rapid changes and stay relevant to seize and drive career growth opportunities
Marketing Executives, Marketing Coordinators, Marketing Assistants
Marketing Interns, and Marketing Analysts
Brand Managers, Brand Strategists, Event Planners, and Public Relations (PR) professionals
Copywriters and Content Creators
Media Planners and Media Buyers
Market Research Analysts, Data Analysts, and Product Marketers
Marketing managers and marketing directors
Consultants and IT managers
Entrepreneurs and small business owners