Event Management is essentially good project management focused on the production of special events, such as sporting events, festivals, dinners, exhibitions and more.   It requires dedication and a very high degree of organisation as well as excellent communication skills.

With this course you will learn about developing concepts for events, management of physical & human resources, management of financial resources, how to market an event, risk management, staging an event, logistics and post-event management.

This course is an excellent starting point for anyone interested in an Event Management career, especially for those wanting to start their own business or who are already working and need to consolidate their skills.

Course Aims:

• Identify the various tasks which are involved in the management of a variety of different types of events.
• Explain how a range of different types of events are initiated and planned.
• Determine the human and physical resources required to deliver different types of events.
• Determine how physical and human resources will be organised in preparation for staging an event, in order that needs are appropriately catered for.
• Develop a marketing plan for an event.
• Develop a Financial Management Plan for an Event.
• Develop a series of Risk management procedures to minimize the impact of different types of problems including financial, legal, marketing, crowd control, food services, and hygiene.
• Describe the way in which facilities and services are managed during the actual delivery of an event.
• Review an event after it’s delivery.

There are 9 lessons in this course:

1. Scope and Nature of Event Management

• • What is Event Management.
  • Planning an Event or Conference.
  • When to Run an Event.
  • Other factors.
  • Where to Hold an Event.
  • Event Management Companies.
  • Planning Example – A Christmas Party.

2. Developing the Concept

• • Naturally Occurring Events.
  • Creating New and Original Events.
  • Planning a Party in a Home.
  • Making Decisions.
  • Contingencies.
  • Hiring Equipment.
  • Fire at Events (BBQ’s, Bonfires, Fire Pits, Braziers, Torches, Fireworks).
  • Safety.
  • Planning a Public Event.
  • Evaluation Checklist.

3. Physical and Human Resources

• • Volunteers.
  • Managing Staff.
  • Leadership.
  • Giving Orders and Instructions.
  • Communicating Change.
  • Forming a Team.
  • Types of Team Members.
  • Elements of a Team.
  • Dealing with Problems in Teams.
  • Nurturing a Team.
  • Committees.
  • Guidelines for Planning a Show or Exhibition.
  • Hiring Tradesmen.
  • Choosing an Event Location.
  • Décor.
  • Equipment.
  • Entertainment.
  • Choosing a User Friendly Site.
  • Lighting.
  • Car Parking and Transport.

4. Project Logistics

• • Contingencies.
  • Traffic Management.
  • Toilets and Locker Rooms.
  • Security Lighting.
  • Legal Liability.
  • Understanding Legal Requirements and Controls.
  • Negligence.
  • Local Government and Liability.
  • Minimising Risk.

5. Marketing an Event

• • Target Audience.
  • Publicity.
  • Public Relations.
  • Sponsorship.
  • Developing a Business Plan.
  • Key Strategy.
  • Business Priority.
  • Action Plan.
  • Marketing Strategy.
  • Business Reviews.
  • Marketing.
  • Advertising.

6. Financial Management

• • Types of Budgets.
  • Budgeting an Event.
  • Cash Flow.
  • Controlling Cash.
  • Cash Cycle.
  • Liquidity.
  • Financial Decisions.
  • Budget Performance Reports.
  • Improving Profit.
  • Reducing Costs.
  • Controlling Expenditure.

7. Risk Management

• • Risk Reduction.
  • Managing Risk.
  • Sensitivity Analysis.
  • Quality Systems.
  • Contingency Planning.
  • Catering for People Overload.
  • Managing Slippery Surfaces.
  • Identifying Risk.
  • Workplace Policy.
  • Risk Control Methods.
  • Business Law.
  • Legal Rights and Obligations.
  • Consumer Protection.
  • The Law and Employees.
  • Dispute Management.
  • Duty of Care.

8. Staging the Event

• • Theme of an Event.
  • Venue Choice.
  • Audience and Guests.
  • Ticketing.
  • The Stage.
  • Power, Lights, Sound.
  • Catering.
  • Performers.
  • Crew.
  • Hospitality.
  • Recording an Event.
  • Contingencies.
  • Crowd Control.

9. After the Event

• • Measuring Success.
  • Dealing with Complaints.
  • Cleaning Up.
  • Repairing Lawns.
  • Evaluation Checklist.