Moving on from the course Tourism I, the student will learn more specialised approaches to the development, marketing and delivery of tourism projects and the importance of quality service and safety.

You will learn how to package a tour, even under the difficult conditions imposed by special interests and extreme sports, geography or climate [possibly all three at once], and still maintain a standard of service and safety for your clients

Course Aims:

• To analyse tourism industry, to determine the various sectors which service tourism and travel.
• To differentiate between different types of tourism on a variety of bases, including: demographics, geography, economics, and culture.
• To compare a variety of different accommodation services provided in the tourism industry.
• To describe the operation of heritage and cultural tourism, including: historical, architectural, indigenous, and artistic attractions.
• Evaluate the tourism potential of events and festivals.
• To describe the management of passive natural tourist attractions, including wilderness areas, beaches, rivers, wildlife etc.
• To describe the operation of different types of tourism facilities that have a significant focus on health and fitness, including Health Resorts, Walking Tours and Cycling.
• To describe a variety of other types of special interest tourism, including food tourism, senior tourism and sex tourism.
• To plan and manage the number of visitors to different types of tourism facilities and develop appropriate contingency plans.
• To plan a package holiday incorporating a variety of accommodation and attraction options.

Course Outline

1. Sectors of the Tourism Industry –Scope of the travel product (natural & cultural, events & sites)
2. Types of Tourism –Regional, Rural, Urban.
3. Accommodation Types: Resorts and Hotels, Camping, Back packers, Cruises, Special interest accommodation, Cultural Tourism –Theater, Indigenous tourism, Historic parks, Cultural vs Heritage tourism
4. Events & Festivals –Concerts, Exhibitions, Performances.
5. Environmental Tourism – Nature based tourism, Wildlife tourism and ecotourism etc
6. Health & Adventure Tourism – Health resorts & Spas, Bicycle & Walking Tours, Soft vs Hard Adventure Tourism, Rock Climbing, Space Tourism
7. More Special Interest Tourism –Food & Wine, Senior Tourism, Sex tourism
8. Visitor Management & Contingency Planning –Risk management (safety, financial, etc), insurance, environmental impacts, etc
9. Packaging a Tour – Planning the Itinerary; costing; delivery; review etc