You will Learn:

• • Explain the economic environment in which business operates.
  • Appraise the impact of external influences.
  • Establish the type of information required for operations in both commercial businesses and service organisations.
  • Examine the process and analyse approaches to strategic planning.
  • Examine the process and analyse approaches to strategy formation and implementation.
  • Prepare a business plan.
  • Assess the importance of business control systems utilising IT integration into financial management; prepare, read and interpret annual statements, appreciate the importance of budgetary control.
  • Identify the benefits involved when preparing marketing plans; analyse organisational strengths, weaknesses, opportunities and threats.
  • Formulate customer-orientated and realisable strategies for selected markets FINANCIAL

Detailed Course Outline

This course is made up a number of lessons or units. Each of these has self assessment questions, a set task (practical homework) and an assignment which you can upload online.

There are 9 lessons in this course:

1. Operational Planning

• • Operational plan
  • Resource requirements
  • Consultation process
  • Key performance indicators
  • Contingency plans
  • Plan and manage resource acquisition
  • Recruitment/induction strategies
  • Resource acquisition strategies
  • Barriers to maintaining effective relationships
  • Intellectual property rights
  • Performance systems
  • Budget information
  • Areas of under-performance
  • Mentoring and coaching systems
  • Negotiating variations
  • Gain approval
  • Documenting performance
  • Legal responsibilities
  • Employer rights and responsibilities

2. Manage Continuous Improvement

• • Participating in decision-making processes
  • Assuming responsibility
  • Exercising initiative
  • Establishing communication systems
  • Communicating continuous improvement
  • Meeting sustainability requirements
  • Ensuring the sustainability of your business
  • Capturing insights and experiences
  • Monitoring operational progress
  • Implementing the review system
  • Communicating recommendations for adjustments
  • Keeping team members informed
  • Recording work team performance
  • Appropriate means of evaluation
  • Considering areas for further improvement

3. Managing Risk

• • Reviewing your workplace processes to manage risk
  • Organisational policy and procedures
  • Risk management in your working processes
  • Determining the nature and scope of workplace hazards
  • Sources of risk and hazard information
  • Legislative and regulatory context
  • Risk management for occupational safety and health (OSH)
  • Other legislation that may be applicable
  • Identifying relevant stakeholder issues
  • Context of risk
  • Organisation influences
  • Strengths and weaknesses of your business operations
  • Look at your existing risk management
  • Report on risk management
  • Communication conventions
  • Researching risks
  • Risk management strategies
  • The level of risks
  • Hierarchy of risk controls
  • Contingency planning
  • Treatment options
  • Porter’s Five Forces
  • Non-verbal communications
  • Documenting the results of risk assessments
  • Implementing treatment plans
  • Implementing a risk control plan
  • Evaluating implemented risk controls

4. Manage Intellectual Property

• • Identifying intangible assets
  • Definite and indefinite assets
  • Protecting intangible assets
  • Identifying intellectual property
  • Managing areas of intellectual property
  • Researching intellectual property rights
  • Identifying and accessing sources of information and advice
  • Using information and advice to protect intellectual property
  • Conducting cost-benefit analysis of protecting intellectual property
  • Identifying and using intellectual property professionals
  • Strategies, policies and procedures for protecting IP
  • Planning and implementing intellectual property audits
  • Using intellectual property to grow your business
  • Ensuring the protection of intangible assets
  • Procedures for recording and storing documentation
  • Monitoring and reviewing IP strategies, policies and procedures
  • Managing the infringement of intellectual property rights
  • Promoting a culture of compliance and respect
  • Intellectual property in strategic plans
  • Commercialising intellectual property
  • Using others’ intellectual property

5. Manage Workplace Relationships

• • Strategies and processes
  • Communicating responsibilities
  • Performance feedback
  • Career development information
  • Employee reviews
  • Consultation processes
  • Employee satisfaction surveys
  • Facilitate feedback
  • Workplace issues
  • Root cause analysis
  • What is cultural diversity?
  • Best practice guidelines for recruiting
  • Code of ethics
  • Professional behaviour
  • Adjusting communication styles
  • Models of communication
  • The Lewis model of cultural types
  • What is networking?
  • Conducting ongoing planning
  • Assessing potential difficulties
  • Ongoing development and training
  • Identifying conflict
  • Counselling
  • Developing an action plan

6. Build an Innovative Workplace

• • Innovative leadership and management
  • Demonstrating positive reception of ideas
  • Providing constructive advice
  • Establishing and maintaining relationships
  • Consulting on and establishing working conditions
  • Introducing and maintaining workplace procedures
  • Facilitating and participating in collaborative work arrangements
  • Building and leading teams
  • Promote innovation
  • Evaluating the impact of the physical environment
  • Collaborating with colleagues
  • Provide learning opportunities
  • Copyright legislation
  • Defamation laws
  • Duty of care in law
  • Privacy laws

7. Incorporating Digital Solutions

• • Review digital applications and developments
  • Australian E-commerce Best Practice Model
  • Australian Government Policy Framework for Consumer Protection in Electronic Commerce
  • Confidentiality requirements and privacy laws
  • Privacy laws
  • Identify suitable applications
  • Choosing suitable business applications
  • The cost-benefit analysis process
  • Evaluate opportunities for new digital applications
  • Digital opportunities
  • Investment decisions
  • Effects on business practices and procedures
  • Work with technology specialists and others to identify proven intervention methods
  • Trialing and evaluating
  • The enterprise risk policy
  • Documentation guidance
  • Prepare change plan and train personnel
  • Regularly monitor and adjust new applications as needed
  • Maintain data on new or revised practices
  • Analyze implementation data to identify trends
  • Evaluation of technological performance
  • Research and documentation
  • Key business requirements

8. Developing a Sales Plan

• • Identify organisational strategic direction
  • Obtain and analyse assessment of market needs and strategic planning documents
  • Review previous sales performance and successful approaches
  • Analyse information on market needs, new opportunities, customer profiles and requirements
  • Establish performance targets
  • Establish realistic timelines for achieving targets
  • Determine measures to allow for monitoring of performance
  • Ensure objectives of the sales plan and style of the campaign are consistent
  • Develop a sales plan for a product
  • Identify additional expertise requirements
  • Identify risks and develop risk controls
  • Developing advertising and promotional strategy
  • Identify appropriate distribution channels for product
  • Prepare a budget for the sales plan
  • Present documented sales plan to appropriate personnel
  • Identify support requirements
  • Develop an appropriate selling approach
  • Develop and assess staff knowledge of product to be sold
  • Monitor and review sales plan
  • Record data measuring performance versus sales targets
  • Adjust sales plan as required
  • Providing feedback to employees

9. Manage Quality Customer Service

• • Investigate, identify, assess, and include the needs of customers
  • Ensure plans achieve the quality, time and cost specifications
  • Ensure delivery of quality products and services
  • Help colleagues overcome difficulties in meeting customer service
  • Monitor, adjust and review customer service
  • Develop and use strategies to obtain customer feedback
  • Develop, procure and use resources effectively to provide quality products
  • Make decisions to overcome problems and to adapt customer services
  • Manage records, reports and recommendations within the organisation’s systems
  • Customer communications

When you have completed the lessons of your Certificate course, you will be given the option of taking the optional exam. It’s okay if you don’t want the exam, we still issue your Careerline Certificate. For Advanced Certificates however, the exam is compulsory (per module) and are included in the course fee.