There are endless options of how a product or service can be marketed. These different ways of marketing are sometimes put into categories, or classifications, which share common features (i.e. “Marketing Systems”). This online course aims to enlighten you as to the possibilities for marketing; showing you different marketing systems and encouraging a more innovative and creative approach to building a marketing system for any new product or service.

Course Aims:

• Explain the difference between the consumer market and other markets.
• Draw a chart showing the market channels followed by a product or service.
• Explain the differences between retailing and wholesaling.
• Explain procedures, stages and concepts involved in retail marketing a product.
• Explain the wholesale marketing system of this business.
• Explain the core, tangible and augmented product of a favourite product which you buy and use frequently?
• Suggest alternative ways that products might be packaged and presented in the retail situation.
• Assess the marketing performance of two different companies.
• Decide what preparatory studies should be made of a country before making a decision about whether to export there or not?
• Explain procedures, stages and concepts involved in the marketing internationally of a product.
• Suggest a product or service which you think has potential for marketing in another country.
• Write a report on the marketing profitability of a business.

Detailed Course Outline

This course is made up of a number of modules. Each of these has self assessment questions, a set task (practical homework) and an assignment which you can upload online.

There are 10 lessons in this course:

1. Marketing Systems
2. Retailing Systems and Strategies
3. Wholesale Systems and Strategies
4. Product Presentation and Packaging
5. Negotiation Skills
6. Marketing Organisations
7. International Marketing I
8. Analyzing the Market Market analysis
9. The Marketing Mix
10. International Marketing II

When you have completed the lessons of your Certificate course, you will be given the option of taking the optional exam. It’s okay if you don’t want the exam, we still issue your Careerline Certificate. For Advanced Certificates however, the exam is compulsory (per module) and are included in the course fee.