Sales Success Short Course | Boost Your Sales Skills & Close More Deals
To sell effectively, you must fully understand the product you’re offering—its strengths, weaknesses, and key features. This deep product knowledge empowers you to confidently address any customer questions, tailor solutions to their specific needs, and position yourself as an expert. When you understand your product inside and out, you gain the credibility and confidence necessary to guide customers toward making informed purchasing decisions.
Product knowledge is the foundation of any successful sale, but it’s only part of the equation. A positive attitude and strong rapport-building skills are just as critical in fostering trust and creating a buying atmosphere. When you maintain a friendly, professional demeanor, customers are more likely to feel comfortable and ready to buy. Remember: your role as a salesperson is to guide the customer, while their role is to make the purchase.
This comprehensive sales course will help you enhance key sales skills, including communication, product positioning, marketing strategies, upselling techniques, sales ethics, and more. By mastering these essential skills, you’ll boost your confidence, increase your sales performance, and close more deals.
What will you learn to improve your sales success?
Lesson 1: Presentation, Personality and Communication in Selling
- Personality, Self-Awareness and Attitude
- Types of Shoppers
- Communication, Active Listening and Conversation Selling
- Communicating Confidence
- Trends in Ethical Shopping
Lesson 2: Helping the Product Sell Itself
- Merchandising and Displays
- Signs
- How Customers Pay
- Case Study: Garden Centre Products & Services
Lesson 3: Product Knowledge
- What is Product Knowledge?
- Knowing your competition
- Marketing for Sales Outlets and Retail Businesses
Lesson 4: Selling Made Simple
- Introduction – The selling process
- Steps in Sales
- Using Language to Promote Sales
- Creating Logical Sentences
- Reduce Confusion in Your Sales Approach
Lesson 5: ‘The Opening’ (Gaining the Customer ’s Attention)
- Introduction
- Timing and Opening a Sale
Lesson 6: ‘Closing a Sale’ (COS)
- Add-On Sales/Upselling
Lesson 7: The Law and Selling
- Ethics and Selling
- Ethics in Sales
- Guidelines for Ethical Marketing and Selling
Lesson 8: Gaining and Keeping Customers
- Customer Satisfaction
- Promotions
- Measuring Success
How does it work?
At the end of each lesson, you will be given a short interactive test to undertake, which will provide an indication of how your learning is progressing. Upon completing the very last lesson, you will be offered a more thorough automated test or examination. This final assessment can be undertaken at any time of day or night; and any day of the week; and if you achieve an overall pass (60% or more); you will be able to obtain a “certificate of completion” with your name and completion date on it.
Note: these short courses are self-guided online courses and are not to be confused with our tutor-supported online courses.